LinkedIn is the ultimate social proof sales tool. Unlike other social media channels, LinkedIn was built specifically to leverage connections to help you achieve your business objectives. Chief among the goals of most business owners and salespeople is the creation of new sales opportunities. And when you understand how to really use LinkedIn you will not only open more sales opportunities but you will get to use the power of social proof to close more of those sales.
Mel Schlesinger, RHU, REBC, CGMC
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